VideoBloom VIEW Index™ - November-December 08
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What is the VideoBloom VIEW Index™ - and why do we need it?
After noticing there was a plethora of research discussing the demand side of online video yet little research focusing on the supply side, VideoBloom created the Video-Enabled Web Index, or VIEW Index. The VIEW Index will give insight into the companies and sectors that are using online video and how they are using it. More»
Specific Markets included in this VIEW index are as follows:
- Top 20 Financial Web sites
- Top 20 Law Web sites
- Top 20 Retail Web sites
- Top 20 Health Web sites
- Top 20 Beauty Web sites
- Top 100 surveyed companies Web sites
Who among the top 20 Financial Web sites use online video.
Key Survey Results - November-December 08
- In November 2008, the VIEW main index for the Top 20 Financial Web Sites was 5-75-25, which indicates that 5% of the companies had video on their home page, 75% had video on their site, and 25% didn't use any video on their Web site.
- 30% of the Top 20 Financial Service Web Sites have placed their Web videos 1 click away from the home page.
- 75% of the Top 20 Financial Service Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
- 5% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video, etc.
- 15% offer a full-fledged "video center" comparable to a corporate TV channel.
- 15% give access to such video center directly from their home page (one click away).
- 5% display video ads for their products in the site; 0% display video ads on their home page.
- 5% offer a full-screen video option.
- 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
- 10% open video in a new browser Web page.
- 30% use a pop-up window to display video.
- Video formats: 60% use Flash video, 15% companies use Windows Media Player, 10% use QuickTime, 0% use Real Player. (The percentages don’t add up to 75% because some websites use more than one video format)
Top 20 Financial Web sites
| Industry | Company/Organization |
| Financial | American Express |
| Financial | Bank of America |
| Financial | Capital One |
| Financial | Charles Schwab |
| Financial | Chase |
| Financial | Citi Bank |
| Financial | Discover |
| Financial | E Trade Financial |
| Financial | Fidelity.com |
| Financial | Internal Revenue Service |
| Financial | Jack Henry Banking |
| Financial | Merrill Lynch |
| Financial | PayPal |
| Financial | Scottrade |
| Financial | US Bank |
| Financial | USAA |
| Financial | Vanguard |
| Financial | Wachovia |
| Financial | Washington Mutual |
| Financial | Wells Fargo |
Who among the top 20 Law Web sites use online video.
Key Survey Results - November-December 08
- In November 2008, the VIEW main index for the Top 20 Law Web Sites was 25-50-50 which indicates that 25% of the companies had video on their home page, 50% had video on their site, and 50% didn't use any video on their Web site.
- 35% of the Top 20 Law Web Sites have placed their Web videos 1 click away from the home page.
- 50% of the Top 20 Law Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
- 20% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video.
- 30% offer a full-fledged "video center" comparable to a corporate TV channel.
- 30% give access to such video center directly from their home page (one click away).
- 5% display video ads for their products in the site; 5% display video ads on their home page.
- 15% offer full-screen video option.
- 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
- 5% open video in a new browser Web page.
- 15% use a pop-up window to display video.
- Video formats: 40% use Flash video, 10% use Windows Media Player, 10% use Real Player, 5% use QuickTime. (The percentages don’t add up to 50% because some websites use more than one video format)
Top 20 Law Web sites
| Industry | Company/Organization |
| Law | ACLU: American Civil Liberties Union |
| Law | All Law |
| Law | American Association for Justice |
| Law | American Bar Association |
| Law | Columbia Law School |
| Law | Court TV Online |
| Law | FindLaw |
| Law | Free Advice |
| Law | Havard Law School |
| Law | Internet Legal Resource Guide |
| Law | Law News Network! |
| Law | Lawgirl.com |
| Law | LawGuru.com |
| Law | Lawyers.com |
| Law | Megalaw.com |
| Law | NOLO PRESS |
| Law | OUT-LAW.COM |
| Law | The Federal Judiciary |
| Law | The 'Lectic Law Library |
| Law | WORLDLawDirect |
Who among the top 20 Retail Web sites use online video.
Key Survey Results - November-December 08
- In December 2008, the VIEW main index for the Top 20 Retail Web Sites was 15-50-50, which indicates that 15% of the companies had video on their home page, 50% had video on their site, and 50% didn't use any video on their Web site.
- 30% of the Top 20 Retail Web Sites have placed their Web videos 1 click away from the home page.
- 50% of the Top 20 Retail Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
- 20% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video.
- 35% offer a full-fledged "video center" comparable to a corporate TV channel.
- 25% give access to such video center directly from their home page (one click away).
- 25% display video ads for their products in the site; 15% display video ads on their home page.
- 25% offer full-screen video option.
- 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
- 0% open video in a new browser Web page.
- 30% use a pop-up window to display video.
- Video formats: 50% use Flash video, 0% use Windows Media Player, 0% use QuickTime, 0% use Real Player.
Top 20 Retail Web sites
| Industry | Company/Organization |
| Retail | Amazon |
| Retail | BestBuy |
| Retail | BizRate |
| Retail | Circuit City |
| Retail | Dell USA |
| Retail | Half.com |
| Retail | Home Depot |
| Retail | JC Penny |
| Retail | Lowe's |
| Retail | Overstock |
| Retail | QVC.com |
| Retail | Sears |
| Retail | Shopzilla |
| Retail | Smarter.com |
| Retail | Staples |
| Retail | Target |
| Retail | Ticketmaster |
| Retail | Toya 'r' Us |
| Retail | Walmart |
| Retail | Yahoo! Shopping |
Who among the top 20 Health Web sites use online video.
Key Survey Results - November-December 08
- In December 2008, the VIEW main index for the Top 20 Health Web Sites was 40-95-5, which indicates that 40% of the companies had video on their home page, 95% had video on their site, and 5% didn't use any video on their Web site.
- 75% of the Top 20 Health Web Sites have placed their Web videos 1 click away from the home page.
- 95% of the Top 20 Health Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
- 60% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video.
- 75% offer a full-fledged "video center" comparable to a corporate TV channel.
- 75% give access to such video center directly from their home page (one click away).
- 20% display video ads for their products in the site; 0% display video ads on their home page.
- 65% offer full-screen video option.
- 10% have video on autoplay (i.e. video starts as soon as the user lands on the page).
- 15% open video in a new browser Web page.
- 40% use a pop-up window to display video.
- Video formats: 80% use Flash video, 15% use Windows Media Player, 10% use Real Player, 0% use QuickTime. (The percentages don’t add up to 95% because some websites use more than one video format)
Top 20 Health Web sites
| Industry | Company/Organization |
| Health | diet.com |
| Health | Drugs.com |
| Health | eDiets |
| Health | eMedicine |
| Health | Everyday Health |
| Health | familydoctor.org |
| Health | Healthline |
| Health | healthvideo.com |
| Health | MayoClinic.com |
| Health | MedHelp |
| Health | MedicineNet.com |
| Health | Men's Health |
| Health | National Institutes of Health |
| Health | Prevention |
| Health | QualityHealth |
| Health | RealAge |
| Health | Revolution Health |
| Health | RxList |
| Health | WebMD |
| Health | World Health Organization |
Who among the top 20 Beauty Web sites use online video.
Key Survey Results - November-December 08
- In December 2008, the VIEW main index for the Top 20 Beauty Web Sites was 60-90-10, which indicates that 60% of the companies had video on their home page, 90% had video on their site, and 10% didn't use any video on their Web site.
- 65% of the Top 20 Beauty Sites have placed their Web videos 1 click away from the home page.
- 90% of the Top 20 Beauty Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
- 40% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video.
- 50% offer a full-fledged "video center" comparable to a corporate TV channel.
- 50% give access to such video center directly from their home page (one click away).
- 45% display video ads for their products in the site; 10% display video ads on their home page.
- 55% offer full-screen video option.
- 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
- 15% open video in a new browser Web page.
- 25% use a pop-up window to display video.
- Video formats: 90% use Flash video, 10% use QuickTime, 5% use Windows Media Player, 0% use Real Player. (The percentages don’t add up to 90% because some websites use more than one video format)
Top 20 Beauty Web sites
| Industry | Company/Organization |
| Beauty | Alltop |
| Beauty | Allure |
| Beauty | Beauty Addict |
| Beauty | Bellasugar.com |
| Beauty | Chanel.com |
| Beauty | Coutorture |
| Beauty | Dior |
| Beauty | Elle.com |
| Beauty | Glam |
| Beauty | Guerlain.com |
| Beauty | Happi |
| Beauty | iVillage.com |
| Beauty | Makeup Mondo |
| Beauty | Paula’s Choice |
| Beauty | Sephora.com |
| Beauty | Splendicity |
| Beauty | Style.com |
| Beauty | Total Beauty |
| Beauty | Tricia Sawyer TV |
| Beauty | Women’s Wear Daily |
Total for 100 Surveyed Companies
- In November and December of 2008, the VIEW main index for the 100 surveyed companies was 29-72-28, which indicates that 29% of the companies had video on their home page, 72% had video on their site, and 28% didn't use any video on their Web site.
- 47% of the 100 surveyed companies have placed their Web videos 1 click away from the home page.
- 72% of the surveyed companies have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
- 29% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video.
- 41% offer a full-fledged "video center" comparable to a corporate TV channel.
- 39% give access to such video center directly from their home page (one click away).
- 20% display video ads for their products in the site; 6% display video ads on their home page.
- 33% offer full-screen video option.
- 2% have video on autoplay (i.e. video starts as soon as the user lands on the page).
- 9% open video in a new browser Web page.
- 28% use a pop-up window to display video.
- Video formats: 64% use Flash video, 9% use Windows Media Player, 5% use QuickTime, 4% use Real Player. (The percentages don’t add up to 72% because some websites use more than one video format)
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For more information about the VideoBloom VIEW Index™ and its methodology, please contact us at view@videobloom.com.