What is VIEW index and why do we need it?

Specific Markets included in this VIEW index are as follows:

Who among the top 20 Financial Web sites use online video.

• In November 2008, the VIEW main index for the Top 20 Financial Web Sites was 5-75-25, which indicates that 5% of the companies had video on their home page, 75% had video on their site, and 25% didn't use any video on their Web site.
• 30% of the Top 20 Financial Service Web Sites have placed their Web videos 1 click away from the home page.
• 75% of the Top 20 Financial Service Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
• 5% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video, etc.
• 15% offer a full-fledged "video center" comparable to a corporate TV channel.
• 15% give access to such video center directly from their home page (one click away).
• 5% display video ads for their products in the site; 0% display video ads on their home page.
• 5% offer a full-screen video option.
• 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
• 10% open video in a new browser Web page.
• 30% use a pop-up window to display video.
• Video formats: 60% use Flash video, 15% companies use Windows Media Player, 10% use QuickTime, 0% use Real Player. (The percentages don’t add up to 75% because some websites use more than one video format)

• In November 2008, the VIEW main index for the Top 20 Law Web Sites was 25-50-50 which indicates that 25% of the companies had video on their home page, 50% had video on their site, and 50% didn't use any video on their Web site.
• 35% of the Top 20 Law Web Sites have placed their Web videos 1 click away from the home page.
• 50% of the Top 20 Law Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
• 20% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video.
• 30% offer a full-fledged "video center" comparable to a corporate TV channel.
• 30% give access to such video center directly from their home page (one click away).
• 5% display video ads for their products in the site; 5% display video ads on their home page.
• 15% offer full-screen video option.
• 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
• 5% open video in a new browser Web page.
• 15% use a pop-up window to display video.
• Video formats: 40% use Flash video, 10% use Windows Media Player, 10% use Real Player, 5% use QuickTime. (The percentages don’t add up to 50% because some websites use more than one video format)

• In December 2008, the VIEW main index for the Top 20 Retail Web Sites was 15-50-50, which indicates that 15% of the companies had video on their home page, 50% had video on their site, and 50% didn't use any video on their Web site.
• 30% of the Top 20 Retail Web Sites have placed their Web videos 1 click away from the home page.
• 50% of the Top 20 Retail Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
• 20% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video.
• 35% offer a full-fledged "video center" comparable to a corporate TV channel.
• 25% give access to such video center directly from their home page (one click away).
• 25% display video ads for their products in the site; 15% display video ads on their home page.
• 25% offer full-screen video option.
• 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
• 0% open video in a new browser Web page.
• 30% use a pop-up window to display video.
• Video formats: 50% use Flash video, 0% use Windows Media Player, 0% use QuickTime, 0% use Real Player.

• In December 2008, the VIEW main index for the Top 20 Health Web Sites was 40-95-5, which indicates that 40% of the companies had video on their home page, 95% had video on their site, and 5% didn't use any video on their Web site.
• 75% of the Top 20 Health Web Sites have placed their Web videos 1 click away from the home page.
• 95% of the Top 20 Health Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
• 60% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video.
• 75% offer a full-fledged "video center" comparable to a corporate TV channel.
• 75% give access to such video center directly from their home page (one click away).
• 20% display video ads for their products in the site; 0% display video ads on their home page.
• 65% offer full-screen video option.
• 10% have video on autoplay (i.e. video starts as soon as the user lands on the page).
• 15% open video in a new browser Web page.
• 40% use a pop-up window to display video.
• Video formats: 80% use Flash video, 15% use Windows Media Player, 10% use Real Player, 0% use QuickTime. (The percentages don’t add up to 95% because some websites use more than one video format)

• In December 2008, the VIEW main index for the Top 20 Beauty Web Sites was 60-90-10, which indicates that 60% of the companies had video on their home page, 90% had video on their site, and 10% didn't use any video on their Web site.
• 65% of the Top 20 Beauty Sites have placed their Web videos 1 click away from the home page.
• 90% of the Top 20 Beauty Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
• 40% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video.
• 50% offer a full-fledged "video center" comparable to a corporate TV channel.
• 50% give access to such video center directly from their home page (one click away).
• 45% display video ads for their products in the site; 10% display video ads on their home page.
• 55% offer full-screen video option.
• 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
• 15% open video in a new browser Web page.
• 25% use a pop-up window to display video.
• Video formats: 90% use Flash video, 10% use QuickTime, 5% use Windows Media Player, 0% use Real Player. (The percentages don’t add up to 90% because some websites use more than one video format)

• In November and December of 2008, the VIEW main index for the 100 surveyed companies was 29-72-28, which indicates that 29% of the companies had video on their home page, 72% had video on their site, and 28% didn't use any video on their Web site.
• 47% of the 100 surveyed companies have placed their Web videos 1 click away from the home page.
• 72% of the surveyed companies have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
• 29% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video.
• 41% offer a full-fledged "video center" comparable to a corporate TV channel.
• 39% give access to such video center directly from their home page (one click away).
• 20% display video ads for their products in the site; 6% display video ads on their home page.
• 33% offer full-screen video option.
• 2% have video on autoplay (i.e. video starts as soon as the user lands on the page).
• 9% open video in a new browser Web page.
• 28% use a pop-up window to display video.
• Video formats: 64% use Flash video, 9% use Windows Media Player, 5% use QuickTime, 4% use Real Player. (The percentages don’t add up to 72% because some websites use more than one video format)

For more information about the VideoBloom VIEW Index™ and its methodology, please contact us at view [at] videobloom [dot] com.