Earlier this month, eMarketer released an article that examines the demographics of online video viewership, and the results are a little surprising. The article covers two different studies, one by Nielsen and the other by comScore, and it outlines the differences in viewership among different genders and age groups. According to the Nielsen study, viewership for online video is skewed slightly toward women, with 55% of online video viewers being female and 45% being male. These numbers are consistent with TV viewership numbers (54% female, 46% male), but are opposite of mobile video viewership (54% male, 46% female). These numbers are telling but expected, the real surprises for us are the age demographic numbers.

It is a common belief that the majority of online video viewers are young people, but according to the Nielsen study, 60% of online video viewers are over the age of 35. Furthermore, the age group that makes up the biggest piece of the online video viewership pie is the 45 to 54 year old group. This group alone makes up 20% of all online video viewers. These results are a slap in the face to those who think that online video is only for bored teenagers watching videos on YouTube. Only 24% of online video viewers are under 25. The implications of this are very important to anyone attempting to use the internet to promote or sell a product or service. Your target customers are online and watching video. Are they watching your video?

You can read the original article here»

PS: Happy holidays from the VideoBloom team. See you next year!